Radio Imaging 101: 5 Basic Tips To Achieve Best Sounding Imaging Page 3

Article written by Joe D'Agostin (www.dagostinproductions.com) for Blue Revolution Monthly E-Zine republished for www.radiojingles.co.nr

USING DROPS

If you are going to use drops in promos or IDs, be careful not to use the same cliché movie lines that have already been beaten to death. How many more times can we hear Arnold Schwarzenegger saying “I’ll be back”, the guys from Wayne’s World saying “Shwing” or Meg Ryan’s “Yes” and moans from the movie When Harry Met Sally? Do some hunting of your own to find new and interesting drops that’s are less common, but still ultimately effective. I think the less common drops grab the way more attention than the mainstream ones that we have already heard a billion times. You’ll become the station with those cool and unique drops. Continue reading to page 4.

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