Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Article written by and for www.radiojingles.co.nr

True enough, in the last few years, Z100 New York has once again set a new standard in radio imaging. And this sounded in the words “NOW PLAYING ON Z100 … (song title and artist) (music clip) …”. The production included popular CHR voices: Dave Kampel and Kelly Doherty.

But what’s so special about this new radio imaging concept? Is there anything really new about this production? If you are an imaging director, will you copy this idea for your station?

Four years ago, Z100 New York was so vocal about being ... Continue reading to page 3.

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