Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Article written by and for www.radiojingles.co.nr

Four years ago, Z100 New York was so vocal about being New York’s Number 1 Hit Music Station. This could be heard in all their DJ adlibs, station promos, station IDs and with their jingles from ReelWorld. Just lately however, Z100 dropped that. Not because they’ve fallen out of the ratings game, but because it became too redundant to say New York’s Number 1 Hit Music Station all the time. Besides, everyone already knew who and what Z100 is. (Talking about effective radio imaging, it’s about efficiently printing the brand on the listener’s mind without having to sound cheesy.)

And indeed, Z100 made it really successful to associate HITS with Z100.

But it didn’t end there ... Continue reading to page 4.

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