Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Article written by and for www.radiojingles.co.nr

But it didn’t end there. Z100 crafted a new concept to further edify their supremacy in delivering the HITS in order to stay in the game. And what better way to brand Z100 as the authority in HIT MUSIC than by having the HITS say it, thus was born “NOW PLAYING ON Z100”.

The idea is basic. Since there are constantly new entries on the playlist, Z100 needs to tell their listeners which and what kind of hits they play. The word “hits” in the radio world is very broad. You can say classic hits, rock hits, and etcetera. And when you are a Top 40 station you have to make an impression that the HITS you are playing are FRESH because you can always say that Kelly Clarkson’s Because Of You, which became popular years ago, is still a HIT.

“NOW PLAYING” was exactly designed just that. It enables Z100 to ... Continue to page 5.

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