Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Article written by and for www.radiojingles.co.nr

“NOW PLAYING” was exactly designed just that. It enables Z100 to clearly define their playlist at the same time updating listeners on new songs. Let’s face it, if you hear a new song, chances are, you are most likely to remember a few chorus lines than the artist or song title.

Now here’s a great thing about the “NOW PLAYING” radio imaging concept. It gives you the feeling or impression, as a listener, that when you discovered a new song, this station first informed me.

Thirdly, “NOW PLAYING” acts like a ...  Continue to page 6.

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