Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Thirdly, “NOW PLAYING” acts like a reminder to listeners. It’s like saying “hey, these are the songs that we play, these are your favorite songs, and if you stick with us, you’re guaranteed to hear these songs.” In response, the listener sticks.

How’s that for effective radio imaging? Reminds me though when I watch HBO, like prior to the start of a new movie re-run, they will have this ‘NEXT ON HBO’ advisory with all the movie titles and schedule coming in next.

Not sure however if “NOW PLAYING” is a fresh radio imaging idea but certainly it ... Continue to page 7.

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