Now Playing On Z100 – A Look At An Effective New Radio Imaging Concept

Not sure however if “NOW PLAYING” is a fresh radio imaging idea but certainly it works the same way as HEADLINES do for newspaper articles, or the ‘WHAT’S INSIDE’ on the front cover of a magazine.

Moreover, I believe “NOW PLAYING” is a creative and effective concept. Z100 is without question an innovator. Everybody’s doing Z100 stuff now, beatmixes are old school. And in no time, everybody will be doing “NOW PLAYING”.

In a nutshell, Z100’s “NOW PLAYING” radio imaging concept does the D.I.R. stuff. D stands for define, I for inform and R for remind. It defines the playlist, it informs the listeners and it reminds the listeners. That’s basically branding, and after all this is what radio imaging should be all about.

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