All the latest in Radio Imaging and Production.
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RadioJinglesVIP.com is giving you a chance to win a radio ID package, just by showing us your studio. Here's how to join.
1. Download the RadioJinglesVIP.com wallpaper (1360x768, 1024x768) and use it on your workstation as a wallpaper.
2. Take a photo of your studio, it must show your workstation with the RadioJinglesVIP.com wallpaper on it.
3. Then upload the photo to your Facebook, Twitter, Flickr or other photo sharing site.
4. Finally, post the URL or location of the photo onto on the comment section below.
Criteria:
The photo must show you editing, producing, or presenting live.Your computer must show the RadioJinglesVIP.com wallpaper on it.
The chosen entry will win 1 radio ID package from RadioJinglesVIP.com. Contest runs until September 17, 2010 11:59 AM New York, USA Time.
Download the wallpaper (1360x768, 1024x768)
Join now!
Contest guidelines:
1. The studio must be the station where you are presently working.
2. The workstation must display the RadioJinglesVIP.com wallpaper to verify recency.
3. The participant may submit more then 1 photo.
4. The link or location of the photo must be publicly accessible.
5. RadioJinglesVIP.com may use the winning photo and all entries for future references.
6. The prize is non-transferable and non-convertible to cash.
7. The participant must be a valid producer, presenter or DJ, news anchor, or employee of a station terrestrial, internet, podcast, commercial or non-commercial in nature.
8. Contest rules may be updated anytime.
9. RadioJinglesVIP.com reserves the right to approve or reject entries.
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RadioJinglesVIP.com has just discovered 2 new elements. Putting a fresh chemistry between jingles and your music programming, we introduce DHz and TKr - DropHitz Ticker.
DHz-TKr will be an indispensable tool for your station. You will find many uses. It's an imaging element that contains your station details, incorporated with the titles and hooks of the most chart-topping hits. DHz-TKR is a kit in itself.
Download FREE DropHitz and Tickers here.
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7 New Pre-produced Jingles are now uploaded.
Check it out here here:
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Jingles, sweepers, idents, or IDs – there are different ways to call them, but they all function similarly, and that is to present the station’s image or personality in 10-15 seconds and even lesser.
The life span however of a jingle is as short as its running length. Within 5 – 10 weeks of airing, your jingles will wear out. The burn out effect may not be felt immediately. But think of your jingles as printed ads on a newspaper. If the advertiser puts the same advertisement design, copy, and position, the reader will more likely to get used to it and will skip reading the ad.
Unless there is a way, your listeners however cannot skip listening to your jingles or promos. But frequent playing may cause your idents to become forgettable. The tendency is that, subconsciously, they may not be able to notice the jingles playing in between songs.
Jingles do not only remind listeners of what they are tuning into, they also inject excitement to them. “Forward momentum” is a very common phrase radio owners always want for their jingle imaging. Something that will keep listeners hooked and will make them look forward to what’s playing next, even if the station plays the same set of songs as last week.
Before solving this problem though, it is best to point out the reasons why jingles get burnt out. Actually, jingles are meant to burn out. It’s just that program directors are so madly in love with their jingles, they don’t want it replaced within 10 years. The PD must learn to let go. Jingles are just like the No. 1 song on the chart. Within weeks, its popularity will eventually fade out.
Stations may have spent so much on their jingles, so they hold on to them for so long. Budget is always an excuse however in getting new idents.
The worst thing is when a radio station does not have a fully functional PD or imaging director. Or more focus is being put onto music programming and creating contests and promos.
The most successful radio stations in New York, Los Angeles and London constantly update or replace their jingles. Why, because they want their station to sound as fresh the songs they play.
Now that we’ve pointed out the problems, here are ways to address the issues.
Station managers must give their PDs or Imaging Directors the chance to exercise their creative skills. Other than constantly dictating them to play your favorite jingles, give him the chance to come up with something new.
Luckily, imaging directors can now be outsourced. They do the job for you, they write the copy, come up with the right voice(s) for your station, get the jingles produced for you, and will take care of the updates. These third-party imaging directors are experts in their fields and have been working for years in radio, so you can definitely count on them. Outsourced or not, the benefit of having an imaging director, is that there will be someone look after your station’s jingles.
Budget is indeed a hot issue. But just because your jingle package cost you $8000, doesn’t mean you will be using them exclusively for the next 10 years. They is to mix and match. If you’re not budget ready yet to buy a new jingle package, give your existing IDs a twist. Remix them with new liners, or new FX on the background.
If your existing package is too precious for you to let go, then make it a point to decrease the frequency of airing those jingles. The idea is to supplement your old idents with new ones, so that there will be more IDs rotating on your playlist.
Sung jingles aren’t the only ones that easily get burnt out, even the spoken jingles; which is why the simple slogan-plus-station name sweeper won’t work all by itself. There are different ways to put more excitement in between the songs. Stuffs like power intros, music promos, beatmixes and power outros are very popular these days on top radio station in the US and UK.
Burning out of jingles can’t be prevented though, because eventually they will wear out. The idea is to extend their lifespan by rotating a variety of idents and to make your station sound fresh by coming up with new and creative ways to image your station.
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Apocalyptica, Dirty Heads, Disturbed, Papa Roach, Phoenix, Rise Against, Shinedown, Ozzy Osbourne, big shots … and now, they’re ready to image your station. COC, Center of Chaos presents 8 brand new VIP jingles for rock stations. Featuring 8 of today’s and all-time’s biggest rock bands. Download them all at http://www.radiojinglesvip.com/rock-jingles-center-of-chaos.htm
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RadioJinglesVIP.com presents the all new Summer and 4th of July jingles
Summer Jingles:
4th of July Jinges:
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Habbo is taking over web 2.0! And so is our VIP jingles for Habbo stations around the webbed world. The phenomenon is so huge, we decided to create a new service for Hab craze stations!
Check it out here here:
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Light and Bright is the newest AC-friendly imaging service here at RadioJinglesVIP.com. If you are a station that plays a variety of music or a radio show, Light and Bright is for you.
Go to www.radiojinglesvip.com/jingles.htm#acjingles to listen to demo
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RadioJinglesVIP.com unleashes a mammoth update for June. 8 New Sweepers are uploaded now on the Jingles page. Plus new COC, new Country and new Hot AC sweepers coming.
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No 1 – Programming Internet Radio, Is It Difficult?
AudioGraphics.com’ Ken Dardis talks about the complexity of programming an online radio. According to him, there are four types of online radio programming:
(a) amateur programmers streaming a playlist of personal favorites, (b) streaming of over-the-air radio stations, (c) retiring or resigning radio professionals whose programming resembles that of terrestrial radio and (d) online exclusive programming that supplements blogs, social platforms and forums.
You can read the entire article here http://bit.ly/cV4yij
No 2 – Radio Listenership Increased by Social Marketing
This article articulated MySpace, Facebook, Twitter, and Habbo.co.uk are among the social media platforms that increase radio listening.
You can read the entire article here http://bit.ly/btcrbp
No 3 – A Radio Network Caters to Muslim Audience
Online radio station One Legacy Radio is fast becoming a favorite preset of many Muslim professionals. This station offers discussion on all things Islam and programs with talk shows, musical varieties, and health and fitness programs.
You can read the entire article here http://bit.ly/aMbT4G
No 4 – Amazon Now Ships Philips WiFi Radio for $139
Amazon now sells the Philips WiFi Streamium (NP2500/37) Internet Radio Music Player (Black) for $139 with Free shipping for only $139! You can connect wirelessly via built-in Wi-fi or via an Ethernet port, it offers MP3 playback, a jack for headphone, and a thirty-day trial of Rhapsody.
Read more: http://www.gadgetreview.com/2010/06/philips-wifi-streamium-np250037-internet-radio-network-music-player-black-139.html#ixzz0pg9SM83m
No 5 – Stations Collaborate to form BackyardPartyRadio.net
With the aim of creating awareness to how easy and fast it has become to tune in to internet radio, a number of independent internet radio operators are now forming the Backyard Party Radio Network. A collaboration of different stations across all formats which plans to launch on the 4th of July.
You can read the article here http://bit.ly/bUKOsx