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Remember when Blockbuster was THE video store? Remember how Borders was THE store to finally give Barnes and Noble some competition? So what happened? They did not adapt fast enough to changing times.

Next, I believe it will be Facebook giving way to Google Plus. And I think it's going to happen fast. Sure, it will take a while for it to catch on BUT, it took me every bit of 5 minutes to get sold on Google plus.

Here is why: What is Facebooks biggest downside? It puts all your contacts in one category- whether you like it or not. So you might want to share some programming tip with your radio buddies. But your Aunt Jennie, your kid at college and your buddy at church is going to see it to. And you might want to share that goofy photo of your eight year old making snow angels. Seriously, do your radio buddies care? Some do. Most don't. That has bugged me to no end since I joined Facebook. (and frankly- keeps me from sharing many times- since I can't control who it goes to.)

No more. Done. History! Over. Google Plus gets rid of all that. In their VERY easy to set up page, you drag people to various circles. So now, my radio contacts WILL only get info about some cool programming tips. And my son at college will not.

I still remember the FIRST day I signed up for Facebook. I said to my friends, "is there any way that I can just send radio info. to just radio people?" "Nope." was the answer. "Facebook can't do that." It goes to everybody. (Ok, somebody did tell me that it "could" be done. But I could never figure it out. )

AND another bonus: you don't have to look through EVERY post of all the groups at one time. By clicking which "stream" you want to see, you will see ONLY what your radio buddies are saying..or ONLY what your church friends are saying, or ONLY what your family is saying. ANOTHER win over Facebook! (no more wasting time looking at 50 goofy worthless posts- just to see the ones you REALLY want to see!

SO- what does this mean for you as a radio station? Well, when it catches on, (and it's happening fast) You as a radio station will put ALL your listeners in a listener catagory. And they will ONLY get info from you representing your station. NOTE: You can still share personal items: like your vacation photos etc. Your listeners will want to see things like that. BUT- it won't be going to everyone else.

NOW, how can this make a difference in the Christian radio industry? It is the FIRST time the ALL Christian radio folks can talk as a group together. Have a job opening? Post it- to you "radio station" circle contacts. (and your brother in Miami won't see it.) Need a job? well, you will be in contact with many radio folks across the country...and as they say, "it's not what you know, it's who you know.

Enough said. Sign up for Google Plus today (and no. I am not getting paid to say this.) I am just VERY excited about this new social media page. (After signing up, look for Rick McConnell and contact me so I can put you on my list of radio friends!

By: Rick McConnell

Originally posted on Monumental Studios,Denver Colorado