RadioJinglesVIP.com - Voice, Imaging and Production

Imaging or branding, it’s a vital part of the station’s operation. Imaging does not just tell your listener who you are as a station, it creates a picture for the listener, so they themselves can tell who you are.

The best analogy is an artist’s signature in a painting. The signature at the bottom of the painting is like your station’s identity. The signature tells who paints the painting. But see, imaging does not just include the signature. It also covers the whole painting, including the frame. It’s how you present things.

So you present your station as a “hit music station”. So what do you do, you use a slogan that goes “today’s hit music” or “the number 1 hit music station” or “where hit music lives”. This part is the signature of the painting. But it can get lost over time, if you completely rely on it. Listeners will get used to hearing this.

In fact, your listeners won’t even care of you really are the number 1 hit music station.

Let’s try to recall a famous restaurant chain in your place? Why do they always get flooded with customers? They got good food, check! But everyone else in town sells good food too. But why do people always prefer that place?

It’s because of the experience.

Experience is what most famous restaurants in the world use in their branding. People already know what a restaurant sells and what their food tastes like. So if you come to think of it, restaurants are actually selling experience.

Your station should be doing similarly. Your imaging should be telling your listeners that they are better off tuning in to your’s. Produce station sweepers and jingles that do more than just telling them facts.

It does not actually matter if you hired the most expensive voice or used the most cutting edge production library out there. The importance of station imaging is its function. If it does its job in drawing and keeping listeners, you know, that you are the winner.