|Posted by RadioJinglesVIP on February 24, 2011 at 12:46 AM|
The imaging is what tells your listeners who you are. The logo, though, gives your potential listener an impression of what they should expect from you.
The color/motiff, choice of typeface, the graphics/images tells a lot of story.
If you are a Top 40, Rock, Urban or any upbeat format, you are better with vibrant and screaming colors like Red, Black, or Yellow/Orange. Color theming is very important, as there are certain colors that only work certain hues.
For example, yellow and black , an ideal color for Hiphop stations, is a great color theme. The text color can be yellow and the background is black.
Stay away from colors that are contrasting or do not compliment each other. Like using a blue text over a red background. Otherwise, your logo would really hurt on the eyes.
Typeface or choice of font is important as well. Choose something that speaks for your station's format. Go for bold and thick font faces for upbeat formats and use Serifs for light programmings like AC, Gospel or Jazz.
Using symbols, characters or icons can really help sell that logo. Again, it should be relevant, like using Santa's red hat for an all-year Christmas station.
The use of icons has been prevalent also not only to radio stations but on different brands. Z100 New York lately updated their station logo because of social media. Now you know how Facebook and Twitter can crop your profile images into tiny graphics, to the point that they're no longer legible. So, Z100 changed it's logo and even had a version of it that has only the letter "Z".
Perfect to use as an icon for social media, or even as a favicon for the website.
In these days, where you can create graphics online like this website pixlr.com/editor, anyone can create nice logos. But it isn't just about aesthetics, functionality and effectivity should also be considered.
Tell us your thoughts about effective station logos. Comment below. Or Submit your station logo here
Categories: Tips & Info