How effective is MicroJams

Just years ago, Dave Kampel of Kiss FM Chicago received a threat from his boss that a new jingle package will be purchased for the station’s new imaging. Kampel, being a man of genuine creativity, can not allow this to happen, so he assembled a set of imaging tools out from his creative garage. With vast musical influences, more than ten years in imaging warfare and an imaging anointing from production master Eric Chase, Dave Kampel created MicroJams.

Two years later and the legion of MicroJams followers continue to grow. MicroJams is now heard in about fifty markets in the United States, on international radio stations and on the World Wide Web. Y100 Miami, TRL Radio and 103.5 Kiss FM Chicago are just some of the stations that rolled up their sleeves with cute MicroJams IDs. But how efficient really is MicroJams?

First let’s take a look at the claims of MicroJams and how they stand true to their word. MicroJams is run by Dave Kampel, who has more than 10 years of imaging experience. He is currently one of the male VOs for Z100 promos along with the Prod God – Dave Foxx. With such experience, it’s an assurance of quality and industry-standard imaging production. For others however, 10 years may not be enough.

But let’s take a look at another aspect of Kampel’s production portfolio, his musical mind. Kampel has strong roots in the music industry with his recording and song writing stints with such artists as Blessed Union of Souls and Babyface. If you combine his production skills, his VO works and his musical mind, the result is a powerful tool.

Kampel states that MicroJams are not jingles, therefore, they are called jams. That’s why you get pop jams, rock jams and so on. Kampel, in his 10 years of combined music, voice and production experience, has understood how traditional jingles work and that he noticed a certain piece of the puzzle is missing. He noticed that jingles in order for them to be effective IDs must be identified with the listeners. And the best way to do this is to make them more musical.

And so Kampel gathered his creative team of recording artists, producers and sound engineers to create songs out of existing popular playlist songs and infuse the station’s identity in them. The result was nothing short of amazing. Once played side by side with any songs in the playlist, the listeners hardly notice the interruption of the MicroJams IDs. Yet it was still distinctive and catchy enough that the listeners were singing along with the jams.

Kampel however refuse to brand his MicroJams as power intros. As opposed to song intros, MicroJams are not jinglized karaoke versions of the current hits. MicroJams will not annoy your listeners by corrupting the intros of your playlist songs as most power intros do. The jams are still original compositions, they even compete with the songs in your playlist! And not just because these are sung IDs, they are already jingles.

Traditional jingles get worn out even for three months of use, so Kampel made MicroJams that morph every quarter. So as your playlist evolves, every three months, you will also get fresh jams, that’s 12 brand new jams every three months to be exact! That total’s to 48 unique jams in just one year.

Giving it an efficiency rundown, here’s how effective MicroJams are:

1. Quality and Industry-Standard Production – Check!

2. Musicality – Check!

3. ID Potency – Check!

4. Flexibility – Check!

5. Usability – Very Check!

To get more details about MicroJams visit www.microjams.com or www.premiereradio.com. Listen to the new In The Mix demo of MicroJams.