The Power of Power Intros, Beatmixes, Singovers and ID Mixers - Page 2

POWER INTROS

Power Intros then finally came into the scene. NoiseFusion was one of the companies that took on the idea of Power Intros. However, NoiseFusion prefers to call this type of imaging as "Music Imaging" as stated in their website here http://noisefusion.com/portfolio/capital.htm. This time song intros get a facelift, but the basics are still there - vocal keys and melody that closely resembles the actual song. But this time, the call signs were now sung on their own logo melody as heard here on Capital FM Power Intros audio samples from NoiseFusion (press PLAY on mp3 player below).

Even logo stingers are incorporated into the song intros. This became very possible, because the power intros were separately produced tracks and not a looped version of the original song. Power intros became a huge hit for most imaging directors. Unlike, the classic song intros, power intros didn't sound cheesy. And the production quality of power intros were also increased. It was effective. Power intros were less costly than regular jingle packages. It came in subscription basis and every month or so, stations would get freshly - produced song intros for their station. At one point, power intros even competed with jingles. But are power intros really that cost effective..

One of the lows of power intros is that it's short-spanned shelf life. Power intros are only as good the lifespan of the playlist hits. And once the station playlist changes, so will the power intros too. Continue reading to page 3

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