The Power of Power Intros, Beatmixes, Singovers and ID Mixers - Page 3

REELWORLD BEATMIXES

Alongside the popularity of power intros, a brand new imaging idea takes a leap from the celebrated power intros. When Z100 noticed that its jingles from ReelWorld can be integrated or beatmatched into their playlist hits, a new form of song intro was born and it came by the name of Beatmix.

Beatmix is a trademark of ReelWorld Productions, Seattle. It was built on the same principles of the classic song intro although this time it was more hybrid. Beatmixes are not just jingle acapellas beatmatched on song intros but it's a concoction of sweepers and power intros. Not only were there sung jingle logos, but there were also voiceovers, voice drops, artist drops and sound effects to top it. Beatmix became the answer to the very problem of power intros' short life span. ReelWorld offered it on an subscription basis which comes with a starter kit full of jingle acapellas sung in all keys. The station logo is spliced into syllables so it can be easily beatmatched into the song intro. And to make production easier for imaging directors, ReelWorld's beatmix also comes with monthly and production liners for instruction. Continue reading to page 4.

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