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Pandora's Popularity Dips, Internet Radio Keeps Growing In 2013

Posted by RadioJinglesVIP on February 8, 2013 at 11:05 AM

The popularity of Pandora did not increase this year 2013.


However, reports have it that internet radio is still thriving, in fact, more and more listeners are tuning in at the start of the year.


The most hyped internet radio feature in America recorded no significant increase of listenership with 1.39 billion streams for two consecutive months.


The most shocking is that its active subscribers have now gone from 67 million to 65m since December of 2012.


This however is not the first dip in Pandora’s popularity. In June last year, the connections dropped to 1.08 billion from 1.1 billion, although it bounced to 1.16 in July of 2012.


Internet radio however is doing well. It is estimated that tuners will increase to 176.5 million this year from 132.6 million last year.


This translates to having fifty four percent of Americans listening to internet or sixty seven percent of total internet users hooked.


Categories: Radio News

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