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RST Talks About The Importance of Creative Online Video Content Add Video

The Center For Media Research this week released findings that online video increased advertising effectiveness. RAB's VP/Training, John Potter, expands upon the research with an example of Sears' online video campaign in this 3-minute video feature. Research released by Dynamic Logic reveals that ads integrated into the content of the page are the most effective in driving online ad awareness and purchase intent. Based on 2,390 online display campaigns that took place over the past three years, the study found that half-banners and rectangles were more effective than ads that frame the page such as leaderboards and skyscrapers. The study went on to show rich media created the strongest brand impact This is an original video by Radio Sales Today Click here to view the original article

Posted by RadioJinglesVIP on September 4, 2009 at 2:37 AM 3180 Views

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